Press

Launch notes and group updates.

Updates from the Nudge country network, written at group level and linked back to the local brands where the consumer experience lives.

Estonia research

Car repair loans in Estonia 2026: what breaks, what it costs, and when borrowing makes sense

Localized from Nudge Lainaโ€™s Finnish article, this Estonia version uses Transpordiamet inspection rules, Tallinn repair price lists, and Estonian KKM credit language.

Read Estonia draft
Group focus

The Nudge Way sets out a wider mission for financial inclusion

Nudge is building a portfolio of independent finance brands around two practical goals: making lending possible for more people and making wealth-building tools easier to access without stigma, across every market the group serves.

Read group update
Country network

Nudge expands its country network across ten live finance brands

The Nudge country network now spans the UK, Lithuania, Finland, Estonia, Denmark, the Netherlands, Romania, Latvia, the Czech Republic, and the Philippines, with each market built around local language, lender research, and practical borrower education.

Read network update
Launch note

Nudge expands its local-first comparison model in Finland

Nudge Laina brings the group model into Finland with Finnish-language loan comparison, local lender research, and guides built around Finnish consumer finance rules.

Visit Nudge Laina
Founding market

Nudge Loans sets the benchmark for the group in the UK

The UK site established the core Nudge approach: independent comparison, clear short-term lending explainers, and a customer-first voice strong enough to support country expansion.

Visit Nudge Loans
Market note

Nudge Paskola strengthens the Lithuanian comparison network

The Lithuanian site brings local lender coverage, plain-language guides, and a growing partner network together for borrowers who want clearer choices before they apply.

Visit Nudge Paskola
Market build

Estonia becomes the next localised Nudge market

Nudge Laenud brings the local-first Nudge model to Estonia with Estonian content, local regulatory context, and practical borrower education.

Preview Estonia
Market research

Denmark is being prepared for the next Nudge local finance brand

The Denmark build is focused on the same standard: independent comparison, local language, clear lending guidance, and a consumer-first route into fairer credit options.

Visit Nudge Lรฅn
Market research

The Netherlands joins the Nudge country roadmap

The Netherlands is part of the wider expansion plan for local-first finance brands that combine trusted partner access with clearer consumer education.

Visit Nudge Lening
Launch note

Nudge Credit launches in Romania

Nudge Credit extends the Nudge local-first model into Romania, bringing clearer finance guidance, fairer comparison, and a practical focus on financial inclusion.

Visit Nudge Credit
Launch note

Nudge Kredits launches in Latvia

Nudge Kredits extends the Nudge local-first model into Latvia, bringing clearer finance guidance, fairer comparison, and a practical focus on financial inclusion.

Visit Nudge Kredits
Launch note

Nudge Pujcka launches in Czech Republic

Nudge Pujcka extends the Nudge local-first model into Czech Republic, bringing clearer finance guidance, fairer comparison, and a practical focus on financial inclusion.

Visit Nudge Pujcka
Launch note

Nudge Loans launches in Philippines

Nudge Loans extends the Nudge local-first model into Philippines, bringing clearer finance guidance, fairer comparison, and a practical focus on financial inclusion.

Visit Nudge Loans
Launch note

Nudge Zaim launches in Kazakhstan

Nudge Zaim extends the Nudge local-first model into Kazakhstan, bringing clearer finance guidance, fairer comparison, and a practical focus on financial inclusion.

Visit Nudge Zaim
Launch note

Nudge Loans launches in South Africa

Nudge Loans extends the Nudge local-first model into South Africa, bringing clearer finance guidance, fairer comparison, and a practical focus on financial inclusion.

Visit Nudge Loans